Background
Just Clear are one of the UK’s leading environmentally friendly home service businesses. They’re an award winning, nationwide house clearance company who’ve become the first ‘zero-to landfill’ house clearance company in the UK.
Their eco-warrior mindset drives many of their service innovations, and their goal is to expand their zero-to-landfill project by taking in more material, clearing more properties, and making sure reuse is a priority over recycle.
Why we’re working together
GrowRoom are focussed on helping responsible brands grow online, so when we were approached by Just Clear in September 2022, it was because our values aligned, and we have a proven track record of delivering record breaking performance marketing campaigns in the home services vertical. They selected us as their new performance marketing agency because GrowRoom is one of the only sustainably focussed digital marketing agencies in the UK who as delivering the kind of performance marketing results we are.
Just Clear generate enquiries through their website by;
- Having a good domain rating (DR) and using an SEO strategy to attract organic traffic and enquiries.
- Using Google Ads to attract a huge level of web users and enquiries1. Having a good domain rating (DR) and using an SEO strategy to attract organic traffic and enquiries.
The problem
Just Clear were struggling to scale their marketing efforts sustainably. They found that when they tried to acquire additional market share in new territories, it came at an increased cost, therefore, reducing their profitability. Their cost per acquisition (CPA) had been increasing steadily throughout the year.
How GrowRoom responded
The account structure was too fragmented, and was assigning a significant portion of budget to low value keywords and services. First, we consolidated the campaigns, and removed budget from the lower value service offerings, focussing only on high profit offerings to ensured we were able to dominate the search market for the priority services in each of the target areas.
Once we had improved impression share, helping to establish Just Clear as the leading provider of these services in each of their target territories, we then scaled the account back up again, expanded the account structure by re-introducing secondary services, but in a more strategic and streamlined setup. This ensured they were acquiring higher value customers at a profitable CPA.
The results
Within a month of working with Just Clear, we had:
-7%
And decreased their overall ad spend by 7%
+12%
Increase the number of enquiries generated by 12%
-17%
Decrease cost per acquisitions (CPAs) by 17%
+155%
Increased their Google Ads revenue by 155%
We were able to establish Just Clear in territories they were previously unable to, driving a huge increase of revenue across markets they had previously been unable to tap into sustainably.
Overall we were able to mature their Google Ads strategy, whilst increasing profit and helping Just Clear to scale their business in previously untapped markets.
In the 6 months after we began working with Just Clear, we were able to generate over £500,000 in incremental ad revenue, with an ad spend of ~£100,000 generating a return on ad spend (ROAS) of over 500%.
What did Just Clear have to say?
“Very bespoke and direct service. You actually deal with the amazing chaps who do the work rather than some account manager who is one step removed from the process. I’m happy with the focus and dedication they have taken with our company. Highly recommend.”