GrowRoom

Join our Project to

reduce 100 tonnes

of carbon per year by 2030

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What is the

Green Web Project?

The Green Web Project is a campaign launched by GrowRoom Agency in 2024 to reduce 100 tonnes of CO2 per year from the atmosphere by 2030.

By optimising your website for free to load faster and be more efficient, we can reduce the amount of energy required to process each page.

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How much carbon does

your website

use?

Try our website carbon calculator

How many page views does your website receive per year?

Please enter year.*
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Our

carbon

tracker

So far we’ve prevented…

2.1

tonnes of CO2 per year

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Green Web Project

FAQs

The Green Web Project is a campaign launched by GrowRoom Agency in 2024 to reduce 100 tonnes of
CO2 per year from the atmosphere by 2030.


By optimising your website to load faster and be more efficient, we can reduce the amount of energy
required to process each page.

Step 1
We’ll contact you with a form to attain more detailed information and consent to share your data.

Step 2
We’ll take a benchmark carbon score and book a discovery call to discuss how we can optimise your site.

Step 3
If we can optimise your site, we’ll ask for login details, FTP access, and Google Analytics access. These will be stored securely in our Keeper password manager account.

Step 4
We’ll optimise your site and retest its carbon score. We’ll put this into a report for you and add our Green Web Project Member badge to your site.
GrowRoom will provide a technical optimisation of any member’s website, specifically targeting energy guzzling elements.

This may include:
  • Enabling cache web pages for faster loading and lower server strain
  • Compressing and optimising images to shrink their file size without compromising quality
  • Implementing CSS and JavaScript optimisation techniques for leaner coding and improved efficiency
  • Eliminating unnecessary plugins that drain resources and slow down websites
  • Reducing initial DOM size to minimise the initial load on visitor s browsers
  • Applying lazy loading to only render images and content as they scroll into view, further reducing energy consumption.
  • By determining how much energy each webpage load requires, and multiplying that by the number of
    pageviews your site gets per year, we can gain an accurate understanding of how much carbon your
    website is emitting, and how much we can save.

    The internet is a huge polluter of the environment. In 2019, it accounted for around 3.7% of global greenhouse gas emissions – equivalent to the aviation industry’s carbon footprint. By 2025, those emissions are predicted to double.

    One tonne of carbon emissions is equivalent to:

    > Driving an average petrol car 6,097km, or an average diesel car 5,848km

    > Eating 64 servings (100g) of beef

    > Manufacturing 2.5 Apple MacBook Pro 16 laptops

    > Manufacturing 13 Apple iPhone 15s

    416 loads of washing with a tumble dryer

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    Case Study:

    67.5% Reduction in CO2 Emissions &
    2.4x increase in conversions!

    We were able to save approximately
    728.1kg of CO2 emissions from this
    member’s website per year.

    That’s the equivalent of driving the length
    of the UK in an average petrol car 6.5
    times.

    All whilst improving their conversion rate
    by 140.1% .

    Read the full case study here

    Become a member for free

    Green WP Yellow 6

    Become a member for free

    GWP - Become a Member For Free