Green Web Project

The Green Web Project is a campaign launched by GrowRoom Agency in 2024 to reduce 100 tonnes of CO₂ per year from the atmosphere by 2030.

By optimising your website to load faster and be more efficient, we can reduce the amount of energy required to process each page.

Step 1
We’ll contact you with a form to attain more detailed information and consent to share your data.

Step 2
We’ll take a benchmark carbon score and book a discovery call to discuss how we can optimise your site.

Step 3
If we can optimise your site, we’ll ask for login details, FTP access, and Google Analytics access. These will be stored securely in our Keeper password manager account.

Step 4
We’ll optimise your site and retest its carbon score. We’ll put this into a report for you and add our Green Web Project Member badge to your site.

GrowRoom will provide a technical optimisation of any member’s website, specifically targeting energy guzzling elements.

This may include:

• Enabling cache web pages for faster loading and lower server strain
• Compressing and optimising images to shrink their file size without compromising quality
• Implementing CSS and JavaScript optimisation techniques for leaner coding and improved efficiency
• Eliminating unnecessary plugins that drain resources and slow down websites
• Reducing initial DOM size to minimise the initial load on visitor s browsers
• Applying lazy loading to only render images and content as they scroll into view, further reducing energy consumption.

By determining how much energy each webpage load requires, and multiplying that by the number of pageviews your site gets per year, we can gain an accurate understanding of how much carbon your website is emitting, and how much we can save.

The internet is a huge polluter of the environment. In 2019, it accounted for around 3.7% of global greenhouse gas emissions – equivalent to the aviation industry’s carbon footprint. By 2025, those emissions are predicted to double.

One tonne of carbon emissions is equivalent to:

• 416 loads of washing with a tumble dryer
• Driving an average petrol car 6,097km, or an average diesel car 5,848km
• Eating 64 servings (100g) of beef
• Manufacturing 2.5 Apple MacBook Pro 16 laptops
• Manufacturing 13 Apple iPhone 15s