Green Web Project
Join our Project to reduce 100 tonnes of carbon emissions per year by 2030
What are the Benefits?
The Green Web Project is a campaign launched by GrowRoom Agency to reduce 100 tonnes of CO2 per year from the atmosphere by 2030.
Every time you load a any web page, it requires energy. And if the web page has large content files, and excess backend code, and is hosted on a server that does not use renewable energy, the cost of each page load is greater.
By optimising your website so that it loads faster and is more efficient, we can reduce the amount of energy required to process each page.
How much carbon does your website use?
Try our website carbon calculator
How many page views does your website receive per year?
0
grams of C02
per year
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So far we’ve prevented…
10.7 tonnes
of CO2 per year
Frequently asked questions
The Green Web Project is a campaign launched by GrowRoom Agency in 2024 to reduce 100 tonnes of CO2 per year from the atmosphere by 2030.
By optimising your website to load faster and be more efficient, we can reduce the amount of energy required to process each page.
Step 1
We’ll contact you with a form to attain more detailed information about your business, your website and your objectives.
Step 2
We’ll complete an initial audit, and produce a benchmark carbon score. We’ll also book in a discovery call to discuss your website’s current carbon emissions, and how we can optimise your site to improve its performance.
Step 3
We’ll develop a comprehensive strategy, setting out a roadmap to address key areas for improvement, missed opportunities and quick wins to reduce your website’s carbon emissions.
Step 4
We’ll optimise your website as per the strategic initiatives we have outlined, with a view to improve it’s efficiency. We’ll retest its carbon score as well as reviewing conversion rate (CVR) which we would expect to improve also off the back of the optimisations we have made. We’ll put this into a report for you and add our Green Web Project Member badge to your site.
GrowRoom will provide a technical optimisation of any member’s website, specifically targeting energy guzzling elements.
This may include:
- Enabling cache web pages for faster loading and lower server strain
- Compressing and optimising images to shrink their file size without compromising quality
- Implementing CSS and JavaScript optimisation techniques for leaner coding and improved efficiency
- Eliminating unnecessary plugins that drain resources and slow down websites
- Reducing initial DOM size to minimise the initial load on visitor s browsers
- Applying lazy loading to only render images and content as they scroll into view, further reducing energy consumption.
By determining how much energy each webpage load requires, and multiplying that by the number of pageviews your site gets per year, we can gain an accurate understanding of how much carbon your website is emitting, and how much we can save.
The internet is a huge polluter of the environment. In 2019, it accounted for around 3.7% of global greenhouse gas emissions – equivalent to the aviation industry’s carbon footprint. By 2025, those emissions are predicted to double.
One tonne of carbon emissions is equivalent to:
- 416 loads of washing with a tumble dryer
- Driving an average petrol car 6,097km, or an average diesel car 5,848km
- Eating 64 servings (100g) of beef
- Manufacturing 2.5 Apple MacBook Pro 16 laptops
- Manufacturing 13 Apple iPhone 15s
We were able to save approximately 728.1kg of CO2 emissions from this member’s website per year.
That’s the equivalent of driving the length of the UK in an average petrol car 6.5 times.
All whilst improving their conversion rate by 140.1% .
-67.5%
Carbon emissions
-66.9%
Page weight
728.1kg
Less carbon per year
140.1%
Increase in conversion rate
Become a member
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