Our approach to PPC
Your PPC team
Sam Jacobs
Co-founder &
Paid Search Director
Jordan Bush
PPC Account
Manager
Chris Barbieux
PPC Account
Manager
Paid search advertising has developed in complexity from simply selecting your keywords, optimising your bid strategy and writing ad copy. Automation, detailed targeting options, and ever-developing technology mean that profitable success requires a vast understanding of business data, strategy and integration. Rather than wasting your time–and money–trying to wrap your head around the ever-changing paid search climate, let us do the hard work for you.
For PPC success, it’s essential to continuously develop your strategy and optimise your ads to stay ahead of competitors and increase your market share–at GrowRoom we’ve got a track record of helping our clients do just that.
How
we work
Discover
Data & Research
Every PPC project we work on begins with thorough data analysis and research. We’ll spend at least 8 weeks ensuring we have a complete understanding of your brand before launching any type of paid campaign.
Architect
Digital Strategy
Once we’ve gathered your data, we will analyse it through quantitative methods combined with strategic thinking approaches, enabling us to develop quality PPC strategies to effectively grow your business.
Deliver
Performance
& Optimisation
Then we move onto the most exciting step: strategy implementation and performance optimisation. For your PPC campaign, we’ll implement changes, analyse performance, and optimise for the best results.
Our PPC services
Text ads are more traditional paid ads typically served on the Google Search Engine Results Page (SERP) alongside the organic search results. These are short text-based ads crafted to entice customers to your landing page or product.
This category includes both Responsive Search Ads (RSA), Dynamic Search Ads (DSA), and call-only ads.
Visual ads served by Google display ad campaigns will be placed on third-party websites, called placements.
Image ads are the perfect way to drive brand awareness and customer conversions.
Amazon is one of the world’s biggest e-commerce platforms. Utilising Amazon ads can grow your business and increase sales.
We offer advertising solutions to help you find, attract, and engage customers on and off Amazon.
We specialise in placing ads for e-commerce businesses across different digital channels, helping you to increase profits and drive traffic to your products.
These include Google Shopping ads and Paid Social Media ads.
Google Shopping ads work to promote your product-based brand across Google platforms, such as YouTube, Search, Gmail, Maps and more.
We are Google Partners, recognised for maximising success for our clients and demonstrating expertise in Google’s range of paid services.
Video ads give you an opportunity to instantly reach a new audience across Google’s platforms.
Video ads are used by several ad campaign types including Google video ads, display ads and performance max ads. We will deploy video placements on YouTube, as well as across websites and apps running as Google video partners.
Microsoft Advertising allows you to display ads, service offers, product listings and videos to web users across more than just the Google platforms.
Microsoft ads run on Bing, Yahoo! and DuckDuckGo search engines, as well as on other websites, mobile apps, and videos.
We work with several service-based businesses to generate website leads and enquiries.
Through the optimisation of campaigns and targeting, we generate quality, relevant leads from high intent potential customers.
App promotion ads drive app downloads and engagement.
Use these ads to send users to download your app from the app store using app promotion ad campaign types.
Google Ads incorporate text Ads, Shopping, App Promotion, Image and Video ads. Google Ads allow advertisers to place these ads across Google, third party partners as well as on YouTube, Gmail and Google Discovery.
We are Google Partners, recognised for maximising success for our clients and demonstrating expertise in Google’s range of paid services.
Typically PPC refers to Google ads, but we also help our clients run digital advertising campaigns across social media platforms such as Google, LinkedIn and Meta. This is known as ‘paid social’.
Paid social can be an important part of your advertising strategy, driving user awareness at the Top Of Funnel (TOF) level. This helps to improve our brand awareness, brand engagement, and inevitably helps our overall digital marketing strategy.
TikTok video ads appear in users’ feeds along with regular content to drive awareness and increase revenue.
TikTok ads can deliver excellent results for direct-to-consumer (D2C) brands.
Google Ads case study
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Frequently asked Questions
What is PPC?
PPC is the abbreviation of pay-per-click, a digital advertising strategy which allows your business to serve ads across the web. You can advertise your business on search engine results pages, third-party websites or on social media.
How much does PPC cost?
In PPC, there are two costs you need to consider: your ad spend to the platform (such as Google), and the account management fee (to the agency).
At GrowRoom, our fees are transparent. We can arrange a one-time project payment or a recurring monthly retainer. Our PPC retainers typically start at around £850 per month.
Your account manager will manage your ad spend, based on your individual budget and key performance indicators (KPIs).
How does PPC work?
PPC works in a few different ways and the strategy we use is unique to each business.
For example, for an online retailer, we might develop a strategy where we target shopping ads and social media to reach our target audience at the best time. For a B2B brand, we might utilise a Google search campaign alongside LinkedIn ads.
How to know which agency to use for PPC?
When deciding on which agency to use for your PPC campaigns, make sure you engage with a specialist.
PPC is a complicated discipline which takes years to learn (to do it well), so do check that your chosen agency has qualified account managers who will be looking after your ads.
How do you measure PPC success?
Success metrics depend entirely on your business goals.
A B2B brand might measure the number of enquiries, or the cost per acquisition (CPA) of each enquiry to determine the performance of the campaign.
Whereas an online retailer might measure return on ad spend (ROAs) or average order value (AOV) as a measurement of success.
