Performance & Optimisation



for success in SEO, PPC, and CRO



we do

Following on from our thorough data research and digital strategy phases we move onto the most exciting step; strategy implementation and performance optimisation. 

This stage is where we set our projects live and begin to analyse the data, run tests and optimise their performance. 

Whether we’re working on an SEO, PPC or CRO campaign, we’ll implement changes, study their performance, and use the data analysis to optimise your campaigns for the best results. 

No strategy is complete without guidance on the next steps. We will provide you with actionable recommendations for implementation by our team, or yours. 

However, optimisation is never done. This will be a continual process as we manage the campaign, adding new content, expanding targets and running additional tests. 



Performance & Optimisation team

Will Bourne

Co-founder &
SEO Director

Sam Jacobs

Co-founder &
Paid Search Director

Shay Kahn

SEO Account

Chris Barbieux

PPC Account


performance and optimisation

services include

Once we have implemented a campaign, we will analyse the data to understand how the changes we have made are performing. 

As part of our ongoing campaign management and optimisation, we will first agree on the KPIs that matter to your business.

We’ll then produce a live reporting dashboard and meet regularly to discuss performance and opportunities for growth.

We’re passionate about A/B tests. Our team runs tests by implementing campaign variations and using real-world data, to see which variations are performing best.

We use this to inform our ongoing strategy and better optimise your campaigns.

Using ongoing data analysis we will continually optimise your campaign’s performance through improving content, updated targeting and conversion optimisation.



Jennie Collins
Jennie Collins
We have been working with Sam and the team at Growroom for around a year now. They have really benefited our business by taking the time to understand our requirements. We have a great relationship with them and would highly recommend them.
Antoni Swidlicki
Antoni Swidlicki
Fantastic, actionable, clear and reasonably priced SEO analysis from some really knowledgeable and friendly people
Mike Eaton
Mike Eaton
We're delighted with the service GrowRoom have provided. Sam and Will quickly developed a detailed understanding for our business, implemented a bespoke strategy which saw immediate performance improvements. We've continued to see these successes as we've built on the activity and we look forward to a long and successful working relationship on our PPC and SEO.
Tom Hester
Tom Hester
It's great working with Sam, and the team. We are seeing growth and a huge improvement on our Google ranking.
Rachel Barrow
Rachel Barrow
I've been delighted with the work from Sam and his team on a mutual client's PPC campaigns and would highly recommend. It is so refreshing to find an agency who are clear, transparent and results-driven, and prioritise customer service so highly. Thanks Sam and team, I look forward to a long working relationship!
Helpdesk | Just Clear
Helpdesk | Just Clear
Very bespoke and direct service. You actually deal with the amazing chaps who do the work rather than some ac manager who is one step removed from the process. I'm happy with the focus and dedication they have taken with our company. Highly recommend.

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Frequently asked questions

We work with clients across a huge range of industries–from vegan skincare brands and sustainable house clearance companies to non-profit environmental organisations and charities.

The crucial factor for us is that our clients have a focus on sustainability and are actively contributing to making the world a better place.

A sustainable digital marketing agency helps its clients improve their digital marketing, whilst balancing environmental, social, and economic concerns.

We focus on minimising carbon footprints and promoting ethical business practices while ensuring long-term profitability and growth.

We’ve helped clients on single projects like website design and builds, keyword research reports or strategy development.

However, we typically work with our clients on a retainer basis, delivering ongoing business growth and performance optimisation.

We typically suggest a minimum monthly fee of £1,530 for ongoing SEO services or £850 for ongoing PPC management.

All clients are unique, so we’d be happy to discuss your specific needs.