Deliver | Performance & Optimisation

Implement strategy and optimise


grow your business



we do

Following the data research and strategy phases, we begin implementing digital campaigns. This is where we are required to analyse live data, run tests and optimise their performance. Whether we’re working on an SEO, PPC or CRO campaign, we’ll implement changes, analyse their performance and use the data analysis to optimise the campaign. 

Performance and optimisation is a continual process as we manage the campaign, adding content, expanding targeting and running tests. 


Performance & Optimisation team

Will Bourne SEO

Will Bourne

Co-founder &
SEO Director

Sam Jacobs

Co-founder &
Paid Search Director

Shay Kahn

SEO Account

Chris Barbieux

PPC Account


performance and optimisation


Once we have implemented a campaign, we will analyse the data to understand how the changes we have made are performing. 

As part of our ongoing campaign management and optimisation, we will firstly agree the KPIs that matter to your business.

We’ll then produce a live reporting dashboard  and meet regularly to discuss performance and opportunities for growth.

We’re passionate about A/B tests.

We run tests by implementing campaign variations and use the real-world data, by seeing which variations are performing best, to inform our ongoing strategy and better -optimise the campaigns. 

Using ongoing data analysis we will continually optimise the campaign performance by improving content, targeting and conversion optimisation. 



Jennie Collins
Jennie Collins
We have been working with Sam and the team at Growroom for around a year now. They have really benefited our business by taking the time to understand our requirements. We have a great relationship with them and would highly recommend them.
Antoni Swidlicki
Antoni Swidlicki
Fantastic, actionable, clear and reasonably priced SEO analysis from some really knowledgeable and friendly people
Mike Eaton
Mike Eaton
We're delighted with the service GrowRoom have provided. Sam and Will quickly developed a detailed understanding for our business, implemented a bespoke strategy which saw immediate performance improvements. We've continued to see these successes as we've built on the activity and we look forward to a long and successful working relationship on our PPC and SEO.
Tom Hester
Tom Hester
It's great working with Sam, and the team. We are seeing growth and a huge improvement on our Google ranking.
Rachel Barrow
Rachel Barrow
I've been delighted with the work from Sam and his team on a mutual client's PPC campaigns and would highly recommend. It is so refreshing to find an agency who are clear, transparent and results-driven, and prioritise customer service so highly. Thanks Sam and team, I look forward to a long working relationship!
Helpdesk | Just Clear
Helpdesk | Just Clear
Very bespoke and direct service. You actually deal with the amazing chaps who do the work rather than some ac manager who is one step removed from the process. I'm happy with the focus and dedication they have taken with our company. Highly recommend.

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Frequently asked questions

We work with clients across a huge range of industries – from vegan skincare brands and sustainable house clearance companies, to non-profit environmental organisations and charities. The key thing for us is that our clients are sustainably focussed, and are helping to make the world a better place.

A sustainable digital marketing agency helps their clients improve their digital marketing, whilst balancing environmental, social, and economic concerns. It focuses on minimizing its carbon footprint and promoting ethical business practices while  ensuring long-term profitability and growth. 

We’ve helped clients on single projects like website design and builds, keyword research reports or strategy development. However, we typically work with our clients on a retainer basis, delivering ongoing business growth and performance optimisation.

We typically suggest a minimum monthly fee of £2,040 for ongoing SEO services, or £1,020 for ongoing PPC management. All clients are different though, so we’d be happy to discuss your specific needs.