Discover | Data & Research
detailed research to understand your audience and gain valuable insights
Every project we work on begins with data analysis and research. Whether we’re working on an SEO content project, or Google Ads strategy, we’ll spend at least 8 weeks in the research phase before launching any type of campaign.
The research phase includes working tasks such as; ads account audit, website tech audit, market analysis, keyword research, ad strategy, content strategy, website strategy etc. We do all of this to have a complete understanding of your brand positioning in the market before any campaign goes live.
Data & Research team
Paid Search Director
data and research includes
Before we deliver more traffic to your website, we need to ensure the site is accessible for search engine crawlers and users.
We will conduct a tech audit of your website to analyse site health and performance. The insights will ensure search engines can index your pages, and ensure your users have a positive experience.
We will conduct an audit of your existing ads account, analysing your historic data and ad strategy, what has worked well and what hasn’t, where there are missed opportunities or areas for improvement.
Extensive keyword research is the foundation of a successful digital marketing campaign. We pull keywords from multiple sources and cluster them to allow us to target them efficiently.
We’ll analyse the strategies of key competitors in your market, and use these to benchmark performance rates. This will allow us to understand the level of quality we need in order to outrank our competition.
We will review your existing Google Analytics (historic UA & GA4) data to benchmark certain data points such as; website traffic, new users, mobile / desktop split etc.
We’ll create an in depth strategy on how we’ll produce useful content that satisfies your audience’s search intent. and will outrank our competition.
Frequently asked questions
We work with clients across a huge range of industries – from vegan skincare brands and sustainable house clearance companies, to non-profit environmental organisations and charities. The key thing for us is that our clients are sustainably focussed, and are helping to make the world a better place.
A sustainable digital marketing agency helps their clients improve their digital marketing, whilst balancing environmental, social, and economic concerns. It focuses on minimizing its carbon footprint and promoting ethical business practices while ensuring long-term profitability and growth.
We’ve helped clients on single projects like website design and builds, keyword research reports or strategy development. However, we typically work with our clients on a retainer basis, delivering ongoing business growth and performance optimisation.
We typically suggest a minimum monthly fee of £2,040 for ongoing SEO services, or £1,020 for ongoing PPC management. All clients are different though, so we’d be happy to discuss your specific needs.