AI Optimisation
AI Optimisation for brands embracing modern search
Our approach to AI Optimisation
Search is has changed more in the past couple of years than it has in the last 10 years combined. The brands that adapt now will be the ones still winning customers in years to come.
The rise of LLMs, ChatGPT, Claude, Perplexity, as well as AI Overviews and AI Mode being moved towards the default search mode, are reshaping how people search, research, and buy.
At the same time, ad types and features like Performance Max, Andromeda, and Advantage+ are handing more control of paid media to automated bidding and machine learning models. For brands, this means less manual control, but far greater opportunity for those who know how to feed these systems the right signals.
Your AI Optimisation Team
Will Bourne
Co-founder & SEO Director
Sam Jacobs
Co-founder & Head of Paid Media
Charlotte Brindley
Senior SEO Account Manager
Paige Bowen
Paid Media Account Director
Kyle Zabawa
SEO Account Manager
Shay Khan
SEO Account Manager
Chris Barbieux
Paid Media Account Manager
Stevie Taylor
Paid Media Account Manager
Jordan Bush
Paid Media Account Executive
At GrowRoom, we embrace these developments, working with the platforms, to amplify our clients’ success. The businesses that show up in AI-generated answers and perform best within automated bidding systems are the ones with clean data, strong content, and a real understanding of what their customers are looking for. That’s exactly the foundation our Data Visualisation, Organic Search, and Paid Search work is built on.
Rather than chasing every new feature or algorithm update, we focus on the fundamentals that make AI systems trust and recommend your brand in the first place. Whether that’s structuring your content so it can be cited by AI Overviews, or feeding automated bidding models the right signals to perform efficiently, our approach ensures you’re not left behind as search continues to evolve.
If you want your brand to stay visible as AI reshapes the way people find and choose businesses, we will help you get ahead of it.
How we work
Data & Resarch
Every project we work on begins with thorough data analysis and research. We’ll ensure we have a complete understanding of your brand and the opportunities available to you before launching any type of campaign.
Digital Strategy
Once we’ve gathered your data, we will analyse it using various methods and form a complete strategy around targeting these new opportunities. This will be the basis of our plan to help you effectively grow your business.
Performance & Optimisation
Only then do we move onto the most exciting step: strategy implementation and performance optimisation. We’ll apply these new changes, analyse your performance, and optimise for the best possible results.
Our Digital Strategy includes
We create bespoke SEO strategies, which utilise detailed keyword research to understand your audience and their search behaviour.
Our detailed SEO strategies will detail what actions need to be taken to help you rise up the search results and get more of your target audience on your website.
Using competitor analysis, market insights, account audit data and in-depth keyword research, we’ll develop a paid media strategy to target relevant customer opportunities, and then work on implementing updated campaign strategies to deliver results.
We need to drive all website projects with strategy.
Before we start developing a website design or site map, we will formulate a data-driven strategy to determine the necessary page types, the number of pages, and the essential functionality required.
We’ll create an in-depth strategy on how we’ll produce useful content that satisfies your audience’s search intent.
Detailed, helpful content that answers frequently asked questions from your audience will drive valuable traffic to your site and increase your revenue.
As well as developing a strategy to target new customers, we’ll develop one to target your existing customers, and customers who have already engaged with your brand, enabling us to reach a wider base of customer opportunities.
We help you develop a full digital sustainability strategy, from low carbon websites to ethical advertising campaigns, making your business more sustainable, as well as how to communicate your sustainability commitments to your audience.
Our PPC clients
-
644%
return on investment
-
155%
increase in ad revenue
-
600%
increase in leads
-
796%
increase in leads
-
441.66%
increase in leads
-7%
Ad spend
+12%
Enquiries
-17%
CPA
+155%
Revenue
Frequently asked questions
A sustainable digital marketing agency helps its clients improve their digital marketing, whilst balancing environmental, social, and economic concerns.
We focus on minimising carbon footprints and promoting ethical business practices while ensuring long-term profitability and growth.
We work with clients across a huge range of industries–from renewable energy, retail, home services, construction, the build environment and NGOs. From vegan skincare brands and sustainable house clearance companies to non-profit organisations and charities.
The crucial factor for us is that our clients purpose-led and are actively contributing to making the world a better place.
We’ve helped clients on single projects like website design and builds, keyword research reports or strategy development.
However, we typically work with our clients on a retainer basis, delivering ongoing business growth and performance optimisation.
We quote every business based on their needs, because no two businesses are the same. That being said, our minimum monthly fees typically begin at around £1,500 for paid media services and around £2,000 for ongoing SEO.
All clients are unique, so we’d be happy to discuss your specific needs.
Let’s discuss your project
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