SEO Agency
Organic growth for brands with purpose
Our approach to SEO
For purpose-driven businesses and non-profits in particular, driving organic traffic and revenue is crucial to sustainable growth.
Search Engine Optimisation (SEO) is a proven way to grow your business presence online, build your brand’s authority, and reach previously undiscovered customers. And as AI-powered search changes how people find answers, the fundamentals of great SEO are more important than ever.
At GrowRoom, we understand the strategic levers necessary to make a real difference for your brand, no matter the industry.
Your SEO team
Will Bourne
Co-founder & SEO Director
Chris Knight
Technical SEO Director
Shay Khan
Senior SEO Account Manager
Charlotte Brindley
Senior SEO Account Manager
Kyle Zabawa
SEO Account Manager
Andin Selimi
Digital PR Executive
SEO & GEO: Built for search, ready for AI
Search is changing. AI-powered tools like ChatGPT, Google’s AI Overviews, and Perplexity are becoming part of how your customers discover brands and make decisions — and they draw on many of the same signals that drive traditional SEO.
That’s good news if your SEO foundations are strong. But it also means there are new opportunities to get your brand cited, recommended, and trusted by AI.
Generative Engine Optimisation (GEO) is the practice of improving your brand’s visibility within AI-generated responses. Think of it as SEO’s next chapter — not a replacement for it.
At GrowRoom, we help you prepare for both.
How we work
Data & Resarch
Every project we work on begins with thorough data analysis and research. We’ll ensure we have a complete understanding of your brand and the opportunities available to you before launching any type of campaign.
Digital Strategy
Once we’ve gathered your data, we will analyse it using various methods and form a complete strategy around targeting these new opportunities. This will be the basis of our plan to help you effectively grow your business.
Performance & Optimisation
Only then do we move onto the most exciting step: strategy implementation and performance optimisation. We’ll apply these new changes, analyse your performance, and optimise for the best possible results.
Our SEO services
We conduct extensive keyword research to identify the search opportunity, and provide an optimised information architecture (the way you lay out content on your website) to enable you to target them.
We lay out a prioritised list of key areas you need to focus on to grow your business’s organic traffic and revenue.
Extensive keyword research is the foundation of a successful SEO campaign.
We pull business-relevant keywords from multiple sources and segment them to allow us to effectively target your potential customers.
We identify any issues limiting the accessibility or performance of your website, and provide recommendations to address them, as well as implementation support for seamless integration.
We create engaging and relevant web pages for your site to effectively target the relevant queries your audience is searching for, and answer their burning questions.
We’re full of creative ideas to support your link-building efforts, increase your site’s authority, and boost your brand’s online presence.
We assess how your brand currently appears (or doesn’t) across AI-generated search responses. We review your content structure, authority signals, and how well your site answers the questions AI models are being trained to answer.
You’ll come away with a clear picture of where you stand — and what to do next.
We run structured tests to understand how changes to your content, technical implementation, and authority signals affect your brand’s presence in AI-generated results.
Because AI search is still evolving, we take a methodical approach — testing, measuring, and iterating rather than guessing.
Our bespoke SEO strategies for e-commerce sites focus on driving high-value traffic, with relevant intent, to increase your revenue.
High-quality content is an essential component of converting users in an SEO strategy.
We create superior blog and article content for your site to drive traffic and maximise revenue.
If you have a physical location, targeting local customers is critical.
We work to increase the visibility of your Google Business Profile in search results by optimising your profile for relevant services and posting frequent updates.
We closely monitor and report the progress of your organic performance to understand the impact of any changes to the site, and provide valuable insight to guide our organic strategy.
Two-thirds of search queries are now made on smartphones, which is why a user-friendly mobile website is more essential than ever.
Two-thirds of search queries are now made on smartphones, which is why a user-friendly mobile website is more essential than ever.
For international businesses, country-specific search visibility is vital to success.
We have extensive experience handling international sites, targeting relevant countries and languages effectively.
Our SEO clients
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644%
return on investment
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155%
increase in ad revenue
-
600%
increase in leads
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796%
increase in leads
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441.66%
increase in leads
Frequently asked questions
An SEO agency is a company that provides search engine optimisation (SEO) services to businesses to help them improve their online presence and ranking on search engines like Google.
These services can include keyword research, on-page optimisation, technical SEO, link building, and content creation.
SEO agencies provide a range of services to help businesses improve their online presence and ranking on search engines.
When choosing an SEO agency, it’s important to do your research and consider factors such as the agency’s experience, case studies, client testimonials, and the services they offer.
It’s also a good idea to get proposals from multiple agencies to compare and choose the one that best fits your needs.
The cost of SEO services can vary depending on the agency and the specific services they offer. Some agencies may charge a flat fee for their services, while others may charge an hourly rate.
It’s important to discuss pricing and get a clear understanding of the costs involved before hiring an SEO agency.
At GrowRoom, we require a minimum investment of £1,530 per month for our services.
Hiring an SEO agency can save a company time and unnecessary resources spent on training and managing an in-house SEO team.
An SEO agency also brings expertise and experience in the field, as well as the ability to handle multiple clients and projects.
GEO stands for Generative Engine Optimisation – the practice of improving your brand’s visibility within AI-generated search responses, such as those from ChatGPT, Google’s AI Overviews, or Perplexity.
The good news is that SEO and GEO share a lot of common ground. Strong content, authoritative backlinks, clear site structure, and genuine expertise all matter in both disciplines. GEO builds on your existing SEO – it doesn’t replace it.
Not necessarily as a standalone service – but it’s worth understanding where you stand.
If your SEO foundations are solid, you’re already well-positioned for AI search. A GEO audit can tell you whether there are specific gaps worth addressing and where quick wins are available.
For example, Googlebot can render JavaScript but LLMs like ChatGPT and Gemini currently can’t – so ensuring your content is accessible by LLMs too is important to drive traffic from these sources.
Let’s discuss your project
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