Google Ads Grants For Charities
Grow your mission. Make every grant pound count.
At GrowRoom, we believe that ‘value-driven marketing’ isn’t just a label, it’s our calling.
We partner with purpose-driven organisations, helping you to unlock the full potential of Google’s $10,000‑per‑month Ad grant to extend your reach, drive donations, mobilise volunteers, and ignite meaningful engagement – without eating into your marketing budget.
What are Google Ads Grants?
Every eligible charity receives up to $10,000 USD per month (roughly £8,000) worth of free search ads from Google. That’s $120,000 USD per year, completely free. Don’t let that go to waste.
Why Partner with a Google Ad Grants Specialist?
While many agencies dabble in Google Ads for charities, this is our bread and butter. We’re your dedicated Google Ad Grants company, combining deep nonprofit understanding with digital marketing savvy, so you can focus on your mission while we amplify your impact.
What we deliver
Why it matters
Strategic Ad Grant Setup & Structuring
From compliant account setup to robust campaign architecture, we ensure your grant is fully accessible, spend‑optimised, and policy‑compliant.
Advanced Analytics & Conversion Tracking
Through GA4 and Google Tag Manager, we track what truly matters; donations, sign‑ups, form completions – so every click moves the needle.
Campaign Optimisation & Reporting
We monitor daily performance, optimise campaigns for maximum ROI, and deliver easy‑to‑digest insights in monthly performance reports.
Conversion Rate Optimisation
We’ll improve your website and donation flows with clear CTAs and user experience fixes to turn visitors into supporters.
Real Impact, Real Results
We don’t just set up accounts, we grow them. Here’s how we help charities like yours:
- Utilising Ad spend: Manage your account and set budget tracking to ensure you’re maximising your results with your grants Ad spend.
- Improving visibility: Target a hyper-relevant audience to ensure you’re gaining online visibility and driving website traffic from a relevant audience base.
- Driving conversion: Develop an understanding of your primary objective to ensure we’re optimising the campaigns to complete the desired action, whether that’s sign ups, enquiries or donations.
- Maximising profitability: Improve the conversion rate of the website and landing pages to ensure you’re getting the most results possible from every click.
These aren’t just numbers, they’re campaigns that reach more hearts, inspire more actions, and magnify your mission.
Our Pricing Plans
Plan
What’s Included
Price
Free Marketing Audit
Google Ads & Analytics audit, Ad Grants compliance review, conversion tracking check, plus a 15‑minute walkthrough
Free
Ongoing Campaign Management
Complete setup, daily performance monitoring, compliance checks, campaign optimisation, monthly strategy calls and real-time reporting
£735 +VAT/month
Want to expand your digital strategy with Performance Max, Shopping, Display, YouTube, or additional search campaigns? We offer tailored packages for standard Google Ads accounts, let’s talk.
Let’s Grow Together
Being a Google Ad grants PPC company is more than a title, it’s how we fuel your cause. Let GrowRoom be the bridge between your mission and meaningful digital engagement.
Ready for action? Book your free audit, let’s chat about your goals, and plan the path forwards.
Frequently asked questions
To qualify, your organisation must be a registered charity and hold charitable status recognised by HMRC. You’ll also need a functioning website that meets Google’s quality standards. We’re happy to review your eligibility, just get in touch for a quick check.
That’s perfectly normal. Many charities start small and scale up as campaigns evolve. The grant doesn’t roll over, but we work strategically to maximise its monthly impact without pushing campaigns beyond what’s truly valuable to your mission.
Yes. The Google Ad Grant covers search ads only. If you want to run Performance Max, Display, YouTube, Shopping, or any other type of ads, these can be handled through a separate paid account. We can help you coordinate both seamlessly for a well-rounded strategy.
Most charities begin seeing meaningful traffic within the first few weeks. However, it can take 1–3 months to optimise your campaigns for quality conversions. We focus on sustainable growth, refining your strategy over time to ensure the clicks you’re getting actually support your mission.
Let’s discuss your project
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