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PPC Agency Northampton

High-performing

Google Ads

 for ambitious businesses

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Our approach to

PPC

Paid search advertising has developed in complexity from simply selecting your keywords, optimising your bid strategy and writing ad copy. Automation, detailed targeting options, and ever-developing technology mean that success requires a vast understanding of business data, strategy and integration.

It’s essential to remain at the forefront of technical developments and continue to develop your ad strategy and optimise your ads, to stay ahead of competitors and increase your market share. At GrowRoom we’ve got a track record of helping our clients in Northampton do just that. 

Your

PPC team

Sam Jacobs

Co-founder &
Paid Search Director

Chris Barbieux

PPC Account
Manager

Our

PPC services

Text ads are typically served on the Google search engine results page (SERP) alongside the organic search results. This category includes both responsive search ads (RSA) and dynamic search ads (DSA) as well as call only ads.

Visual ads are served by Google display ad campaigns, and are offered on third party websites, called placements.

Grow your business and increase sales with Amazon Ads. Advertising solutions that help you find, attract, and engage customers on and off Amazon.

We specialist in placing ads for ecommerce businesses across different digital channels. These include Google Shopping ads and Paid Social Media ads. 

Google shopping ads are served in the shopping tab, as well as at the top of the SERP. Shopping ads utilise product feeds managed through Google Merchant Centre. As well as shopping ads campaign types, these ads can also be served through Performance Max campaign types.

Video ads are served by several ad campaign types including Google video ads, display ads and performance max ads. Video placements can be deployed on YouTube, as well as across websites and apps running Google video partners.

Microsoft Advertising allows businesses to advertise display brief ads, service offers, product listings and videos to web users using Bing, Yahoo! and DuckDuckGo search engines, as well as on other websites, mobile apps, and videos.

We work with a number of service based businesses to generate website leads and enquiries. By optimising campaigns and targeting, we can generate quality, relevant leads from high intent potential customers. 

App promotion ads drive app downloads and engagement. Use these ads to send users to download your app from the app store using app promotion ad campaign types.

Google Ads incorporate text Ads, Shopping, App Promotion, Image and Video ads. Google Ads allow advertisers to place these ads across Google, third party partners as well as on YouTube, Gmail and Google Discovery. 

Typically PPC refers to Google ads, but we also help our clients run digital advertising campaigns across Google ads, LinkedIn ads and Meta ads. Running ads on social media platforms such as LinkedIn or Facebook is more often referred to as ‘paid social’. 

Paid social can be an important part of our advertising strategy, driving user awareness at the top of funnel (TOF) level. This helps to improve our brand awareness, brand engagement, and inevitably helps our overall digital marketing strategy. TOF activity helps increase user engagement at middle of funnel (MOF) and bottom of funnel (BOF) activity. 

TikTok video ads appear in user’s feeds along with regular content. TikTok ads can deliver excellent results for D2C brands.

Our other services

in Northampton

SEO Agency Northampton

CRO Agency Northampton

Web Dev Agency Northampton

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touch

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Frequently asked Questions

PPC is the abbreviation of pay-per-click, a digital advertising strategy which allows your business to serve ads across the web. You can advertise your business on search engines results pages, third party websites or on social media.
The cost of PPC is broken down into two segments; your ad spend (what you pay to the platform e.g. Google) and the account manager’s fee. Our fee for setting up and managing your account are transparent, and can be arranged as a one-off project or monthly retainer. Your ad spend is typically managed by your account manager and will be based on your budget and KPIs.
PPC works in a few different ways and the strategy we use is unique to each business. For example, for an online retailer we might develop a strategy where we target shopping ads and social media in order to reach our target audience at the best time. For a B2B brand we might utilise a Google search campaign alongside LinkedIn ads.

When deciding on which agency to use for your PPC campaigns in Northampton, make sure you engage with a specialist. PPC is a complicated discipline which takes years to learn (to do it well), so make sure the agency has qualified account managers who will be looking after your ads.

Success metrics depend entirely on your business goals. A B2B brand might measure the number of enquiries, or the cost per acquisition (CPA) of each enquiry to determine the performance of the campaign, whereas an online retailer might measure return on ad spend (ROAS) or average order value (AOV) as a measurement of success.
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