Organic Social Agency
Organic Social built to grow brands with purpose
Our approach to Organic Social
If you’re looking to build a genuine, engaged community around your brand, charity or NGO, GrowRoom can help.
Organic social is a proven way to grow your reach, build trust with your audience, and turn followers into customers, without relying on ad spend.
At GrowRoom, we understand the strategic levers necessary to make a real difference for your brand on Meta and TikTok, no matter your industry, whilst working together with other organic channels to maximise the ROI of your social media efforts.
Social platforms we can support with:
Your Organic Social team
Will Bourne
Co-founder & SEO Director
Shay Khan
Senior Account Manager
Charlotte Brindley
Senior Account Manager
Kyle Zabawa
Account Manager
How we work
Audit & Research
We start with an audit of your social accounts – including Facebook, Instagram, TikTok, YouTube, LinkedIn and Pinterest – plus your existing creative assets, so we understand where you stand before we recommend a single change.
Strategy & Planning
We turn our audit and research into a prioritised action plan, with a content calendar built around what your audience is actually searching for.
Content & Optimisation
We optimise your existing posts, create new content and graphics, and report on the metrics that matter, so you always know what’s working.
Our organic social services
We review your existing accounts across all social platforms – TikTok, Facebook, Instagram, YouTube, LinkedIn, Pinterest & Reddit – including profile optimisation, caption optimisation, hashtag strategy, alt text implementation, and engagement signals, to identify gaps and opportunities for improved discoverability.
Social posts are gaining more and more visibility in traditional search engines like Google. GrowRoom’s audit will also analyse your search presence in traditional SERPs (search engine results pages) and your competitors, to guide your strategy and maximise the return on investment of your social media work.
We turn our audit findings into a prioritised list of changes, covering profile optimisation, caption and keyword updates, alt text additions, and hashtag strategy per platform. We can implement these actions for you, or hand them over to your in-house team.
We assess your existing visual and creative assets, images, videos, graphics, and brand elements, to evaluate quality, consistency, and suitability for use across platforms.
Our research-backed whitepapers explains how each social platform algorithm works, which signals influence content distribution, and how you can maximise your organic reach.
We research the search trends shaping your industry, and study which videos rank in the search results and perform best on each platform, including your competitors’ content, to inform your topics, captions, and discoverability.
We write and update captions on your Instagram, Facebook, and TikTok posts, adding target keywords, context, stronger hooks, and calls to action. Upload can be carried out by GrowRoom or your in-house team.
We build content calendars full of post ideas, targeted to relevant search demand, so every post has a purpose beyond filling the grid.
We plan and write ready-to-publish posts for your organic social channels, built around your brand voice and the audience insights from our research.
We design carousels, images, and other static graphics for your social posts, keeping them consistent with your brand and ready to publish.
We can also work with our trusted partner agencies to create video content for your social posts.
We closely monitor and report the performance of your organic social content, to understand the impact of our work and provide valuable insight to guide our organic strategy moving forwards.
Our clients
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644%
return on investment
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155%
increase in ad revenue
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600%
increase in leads
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796%
increase in leads
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441.66%
increase in leads
Frequently asked questions
Organic social SEO is the practice of optimising your social profiles, captions, hashtags, and content so more people discover you through platform search and browse features, without paying for reach.
We review your bio and profile optimisation, caption keyword usage, hashtag strategy, alt text, and engagement signals across your social platforms – including Facebook, Instagram, TikTok, LinkedIn, YouTube and Pinterest – then use the insights to form a strategy with a prioritised list of opportunities to target.
Organic social grows your reach through content, optimisation, and community, without media spend. Paid social uses advertising budget to reach new audiences directly. The two work well together, and we offer paid social services separately.
Cost depends on which services you need and how many platforms and channels we’re covering. Get in touch and we’ll talk you through a package that fits your goals and budget.
Both. We can implement audit actions, captions, and uploads ourselves, or hand everything over as a clear, prioritised brief for your in-house team to action.
Let’s discuss your project
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