Data & Research
Data-driven insights for reliable
campaign results
What we do
Every project we work on begins with thorough data analysis and research. Whether we’re working on an SEO content project or a Google Ads strategy, we’ll spend at least 8 weeks in the research phase before launching any type of campaign.
Why do we do this? It’s essential to have a complete understanding of your brand’s positioning in the market before any campaign goes live. This minimises guesswork and enables you to base decisions upon real, concrete data.
Otherwise, you run the risk of wasting your time and money and, ultimately, leaving customers underwhelmed and unimpressed.
Your Data & Research team
Will Bourne
Co-founder &
SEO Director
Sam Jacobs
Co-founder &
Paid Search Director
Shay Kahn
SEO Account
Manager
Chris Barbieux
PPC Account
Manager
Our research approach makes use of both quantitative and qualitative analysis, using a wide range of tools, for the most accurate evaluations. Some of the activities we will undertake include: reviewing ad accounts, auditing website tech, market analysis, detailed keyword research, ad strategy research, creation of a web or content strategy, and much more.
Our data and research
includes
Before delivering more traffic to your website, we first need to ensure the site is accessible to users and search engine crawlers.
We will conduct a tech audit of your website to analyse site health and performance. The insights will ensure your users have a positive experience, and allow search engines to properly index your pages.
We will conduct an audit of your existing ads account, analysing your historical data and ad strategy.
Doing so will help us figure out what has worked well and what hasn’t, and where there are missed opportunities or areas for improvement.
Thorough keyword research is the foundation of a successful digital marketing campaign.
We pull business-relevant keywords from multiple sources and segment them to allow us to effectively target your potential customers.
We’ll analyse the strategies of key competitors in your market, and use these to benchmark performance rates.
This will allow us to understand the types of output you need to outrank your competition.
Using your web analytics, we can review important audience behaviours and track previous conversions to learn how your audience moves.
Benchmarking certain data points such as; website traffic, new users, mobile / desktop split, and more for the full picture.
We’ll create an in-depth strategy on how we’ll produce useful content that satisfies your audience’s search intent and outranks your competition.
Our services
Search Engine Optimisation
Conversion Rate Optimisation
Pay-Per-Click Advertising
Web Design & Development
Get in touch
Contact Form
Frequently asked questions
What industries do your clients work in?
We work with clients across a huge range of industries–from vegan skincare brands and sustainable house clearance companies to non-profit environmental organisations and charities.
The crucial factor for us is that our clients have a focus on sustainability and are actively contributing to making the world a better place.
What is a sustainable digital marketing agency?
A sustainable digital marketing agency helps its clients improve their digital marketing, whilst balancing environmental, social, and economic concerns.
We focus on minimising carbon footprints and promoting ethical business practices while ensuring long-term profitability and growth.
Do you work on one-off projects or monthly retainers?
We’ve helped clients on single projects like website design and builds, keyword research reports or strategy development.
However, we typically work with our clients on a retainer basis, delivering ongoing business growth and performance optimisation.
What is your minimum retainer fee?
We typically suggest a minimum monthly fee of £1,530 for ongoing SEO services or £850 for ongoing PPC management.
All clients are unique, so we’d be happy to discuss your specific needs.