9 Best Sustainable Marketing Agencies: Digital, Video, Branding & More
Will Bourne
SEO Director
4 min read
12th Oct 2023
In an era where environmental consciousness and social responsibility are at the forefront of consumer values, businesses are increasingly seeking innovative ways to integrate sustainability into their marketing strategies.
Sustainable marketing agencies have emerged as a result of this, helping brands communicate their commitment to environmental and social causes and align their practices with these values.
Here is our curated list of agencies that excel in delivering eco-conscious and impactful marketing solutions, across a variety of marketing channels from digital to offline.
Best Sustainable Digital Marketing Agency
Categories:
Content, SEO, UK
GrowRoom
Location: Worldwide, UK-based
Website: growroom.agency
Specialities: SEO, PPC, CRO
Sustainability policy: growroom.agency/sustainability
GrowRoom specialise in increasing revenue for sustainable clients by driving more traffic to their websites, via both paid and non-paid online marketing channels. We pride ourselves on the following values:
- Sustainable: We strive to protect our planet’s precious natural resources and vulnerable communities for future generations through mindful, efficient use in our daily operations and long-term planning.
- Care: We encourage understanding, empathy, and compassion both amongst our team members and towards all people impacted by our work, through thoughtful action as well as emotional and tangible support for each individual’s needs.
- Accountability: We hold ourselves fully accountable to each other and our clients by consistently delivering on promises, owning responsibilities completely, and being readily transparent about our work and decision-making.
- Passion: We pursue meaningful goals, purposeful growth, and sustainable solutions with unmatched creativity, soulful enthusiasm, and fierce conviction–qualities we seek to inspire in our partners and communities. Our passion shines through in all we create and achieve together.
Have a look at our latest case study, where we grew revenue 155% for a zero-to-landfill house clearance company.
Best Sustainable Branding Agency
Enviral
Location: Bristol, UK
Website: enviral.co.uk
Specialities: Branding, Sustainability strategies
Sustainability policy: enviral.co.uk/environmental-policy
Enviral help organisations convey their social and environmental stories, taking clients from their sustainability strategy to branding and delivery. We really like their three stage strategy to achieve this – evolve, engage, then amplify.
Best Sustainable Video & Photo Agency
Floom Creative
Location: London, UK
Website: floomcreative.co.uk
Specialities: Video production, editing, photography
Sustainability policy: floomcreative.co.uk/sustainability
Fin and Harvey’s team are excellent visual content creators. They create fantastic ethical narratives to inspire action, and we were particularly impressed by their video production portfolio.
Best Sustainable Email Marketing Agency
Thooja
Location: Dublin, Ireland
Website: thooja.com
Specialities: Email marketing
Sustainability policy: thooja.com/about
Thooja partner with Klaviyo to automate email flows. Their team of experts can help you leverage Klaviyo to maximise your return on investment through email marketing.
Best Sustainable Social Media Marketing Agency
Growfish
Location: Remote
Website: growfish.co
Specialities: Social media marketing, Sustainability reporting
Sustainability policy: growfish.co/about/about-us
Growfish is a remote agency founded in Barcelona. As well as their name, we like their emphasis on engaging and managing client’s online communities on social media, using your brand’s unique tone of voice.
Best Agency for Sustainability Training
Akepa
Location: Remote
Website: thesustainableagency.com
Specialities: Sustainability training, Planning and data
Sustainability policy: thesustainableagency.com/sustainability
Sustainability training is something very few agencies offer for clients – but it makes a lot of sense! Akepa offer their own training program which can be tailored to your needs, to educate your marketing team on topics including greenwashing, greenhushing and more.
Best Sustainable Offline Advertising Agency
PSE
Location: London, UK
Website: offlinemarketing.co.uk
Specialities: Direct mail, Door drops, Partnership marketing
Sustainability policy: offlinemarketing.co.uk/sustainability
PSE offers three main forms of offline marketing – direct mail, door drops and partnership marketing. We particularly like their approach to partnership marketing, and they’ve worked with some big names including Hello Fresh.
Best Influencer Marketing Agency for Sustainability
The Influence Agency
Location: Toronto, Canada
Website: theinfluenceagency.com
Specialities: Influencer marketing
Sustainability policy: None
As their name suggests, The Influence Agency are experts in influencer marketing and they have a dedicated landing page for sustainable influencers. TIA are not a sustainable agency themselves, though, hence the lack of a sustainability policy.
Best Agency for Sustainability Communications
Flag
Location: London, UK
Website: flag.co.uk
Specialities: Sustainable communications
Sustainability policy: flag.co.uk/being-better
Flag has a wealth of experience – 25 years, to be exact – in providing sustainable communications support for businesses. Their work helps build trust and enhance the reputation of your brand, and their site has some excellent case studies to prove it.
How to choose the right sustainable agency for you
1. Ensure they align with your beliefs
As well as reading their ‘about us’ page and sustainability policy, check out their socials to ensure their communication style aligns with your brands’.
2. Check their case studies
If they’re not shouting about their results, then perhaps they don’t have any results to shout about?
3. Find a specialist for exactly what you need
Especially true of small agencies – you can’t expect a small team to be masters of all areas of sustainable marketing. Understand the areas of support you need first, and then choose an agency that specialises in that area of marketing. Be wary of full-service agencies.
4. Read their reviews
Look beyond the reviews the agency has chosen to showcase. Check their Google reviews as well as reviews on agency directories such as Sortlist and Clutch.
Frequently asked Questions
What is a sustainable marketing agency?
A sustainable marketing agency is a marketing firm that is dedicated to conducting its operations in a manner that is environmentally, socially, and economically responsible.
Sustainable agencies prioritise eco-conscious principles and practices in their marketing strategies and daily operations.
What is green SEO?
Green SEO, also known as eco-friendly or sustainable SEO, refers to the practice of search engine optimisation with a focus on environmental sustainability and ethical principles.
Green SEO incorporates eco-friendly and socially responsible strategies into the process of optimising websites for search engines.
What is green marketing?
Green marketing, also known as environmental marketing or sustainable marketing, refers to the process of promoting products or services based on their environmentally friendly attributes.
The primary goal of green marketing is to encourage consumers to choose products or services that have a reduced impact on the environment or offer sustainable benefits.
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