27 Landing Page Mistakes That Are Costing You Money Sam JacobsPaid Search Director 9 min read 24th October 2024 • Why should you care about landing page optimisation? • 27 landing page mistakes • Reducing Landing Page Waste • Conclusion: Clean Up Your Landing Pages for Success In today’s fast-paced digital world, even the most …
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Targeting Gone Wrong: How Inefficient PPC Targeting Can Hurt the Environment Sam JacobsPaid Search Director 8 min read 27th June 2024 • The Environmental Cost of PPC • Common PPC Targeting Mistakes • Case Study: Inefficient PPC Campaigns • Strategies for Sustainable PPC Targeting • Benefits of Sustainable PPC Practices • What’s Next for Businesses …
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Green Clicks, Grey Areas: The Environmental Impact of PPC Sam JacobsPaid Search Director 6 min read 13th June 2024 • What is the environmental impact of Text Ads • What is the environmental impact of Display Ads • What is the environmental impact of Video Ads • Sustainable PPC myths and misconceptions The internet’s infrastructure …
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Green Marketing: What Does it Really Mean? Sam JacobsPaid Search Director 6 min read 30th Jan 2024 • What is green marketing? • Why is green marketing important? • What is an example of green marketing? • What are some green marketing companies? • How to make a green marketing strategy • What are the …
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Ethical Advertising: 3 Brands Getting Their Marketing Right Sam JacobsPaid Search Director 7 min read 21st Dec 2023 • What is ethical marketing? • Brands getting their marketing right • Patagonia • Medik8 • Allbirds • What key ethical advertising principles can we take away from this? • What to do next? In today’s marketing …
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15 Biggest Google Ads Updates You Need To Know About [2023] Sam JacobsPaid Search Director 12 min read 12th October 2023 Navigating the digital ad space is like riding a wave; thrilling yet filled with challenges. Google Ads, a key player, often changes its game with its new updates every now and then. This article …
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How to Fix a Suspended Google Ads Account Sam JacobsPaid Search Director 5 min read 02nd May 2023 • Why Does Google Suspend Ads Accounts? • What Happens When Google Suspends Your Ads Account? • What Are The Main Policy Violations That Cause Account Suspensions? • How To Reinstate a Suspended Google Ads Account? • …
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How to improve your Google ad rank and appear higher in the SERPs Sam JacobsPaid Search Director 5 min read 10th January 2023 • Firstly, what is the Google ad rank formula? • Use relevant search terms as your target keywords • Improve your ads quality score • Use an effective bid strategy • Effective …