Join our Project to
reduce 100 tonnes
of carbon emissions per year by 2030
What are the Benefits?
The Green Web Project is a campaign launched by GrowRoom Agency in 2024 to reduce 100 tonnes of
CO2 per year from the atmosphere by 2030.
By optimising your website for free to load faster and be more efficient, we can reduce the amount of energy
required to process each page.
How much carbon doesyour website
use?
Try our website carbon calculator
Our carbon
tracker
So far we’ve prevented…
2.1
tonnes of CO2 per year
Green Web Project FAQs
The Green Web Project is a campaign launched by GrowRoom Agency in 2024 to reduce 100 tonnes of
CO2 per year from the atmosphere by 2030.
By optimising your website to load faster and be more efficient, we can reduce the amount of energy
required to process each page.
We’ll contact you with a form to attain more detailed information and consent to share your data.
Step 2
We’ll take a benchmark carbon score and book a discovery call to discuss how we can optimise your site.
Step 3
If we can optimise your site, we’ll ask for login details, FTP access, and Google Analytics access. These will be stored securely in our Keeper password manager account.
Step 4
We’ll optimise your site and retest its carbon score. We’ll put this into a report for you and add our Green Web Project Member badge to your site.
This may include:
By determining how much energy each webpage load requires, and multiplying that by the number of
pageviews your site gets per year, we can gain an accurate understanding of how much carbon your
website is emitting, and how much we can save.
The internet is a huge polluter of the environment. In 2019, it accounted for around 3.7% of global greenhouse gas emissions – equivalent to the aviation industry’s carbon footprint. By 2025, those emissions are predicted to double.
One tonne of carbon emissions is equivalent to:
> Driving an average petrol car 6,097km, or an average diesel car 5,848km
> Eating 64 servings (100g) of beef
> Manufacturing 2.5 Apple MacBook Pro 16 laptops
> Manufacturing 13 Apple iPhone 15s
> 416 loads of washing with a tumble dryer
Case Study:
67.5% Reduction in CO2 Emissions &
2.4x increase in conversions!
We were able to save approximately
728.1kg of CO2 emissions from this
member’s website per year.
That’s the equivalent of driving the length
of the UK in an average petrol car 6.5
times.
All whilst improving their conversion rate
by 140.1% .
Become a member for free
